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Not just another wireless headphones
Well, actually these are another wireless headphones – but without the “just”.
As you might already know, how we combined the best available components, added a touch of Finnish design and had Kesthouse, a famous Finnish mastering studio with over 20 years of experience to perfect the sound quality makes our wireless headphones so special. Our NL21 earbuds and Nordell MK3 Bluetooth speakers are great too, but there we only did the sound adjustment.
We dare to say, that Valco wireless headphones offer you an unmatched bargain for your money along with a listening experience second to none in the wireless ANC headphones class.
But the great wireless sound is not the only reason we have sold tens of thousands Valco headphones all around the world.
Don't be an asshole
The great sound quality is just a precondition. No one would buy wireless headphones or Bluetooth speakers that don't sound good. Our greatest difference to many other companies is that we are not arrogant assholes.
We have invested a great deal in customer service, all our emails are personal messages from our employees and we also have a Whatsapp channel (link removed because of spam, you can ask the customer service to join) and a Discord server where we constantly discuss with our customers. Feel free to join!
With our company you can directly email the CEO and tell him to go fuck himself, but usually our customers do the opposite. We enjoy having beers with random customers whenever we are travelling and we constantly get postcards and gifts to our customer service. That is really rewarding.
Not being an asshole is our biggest innovation so far.
Back to the sound quality. We really like to remind you of that.
Every headphone manufacturer claims that they have a superb sound quality. Well, f*ck them.
Unlike most of the companies just using the factory settings for their wireless headphones, we partnered with the leading Finnish mastering studio Kesthouse and spent countless hours perfecting our headphones to sound exactly like the records were meant to be played. No factory settings here.
This is why Valco's wireless headphones have quickly been widely accepted among musicians, audio engineers and artists in Finland and all over the world. We didn’t even need to pay them to promote us. The buggers loved the product and promoted it for free. For example Amorphis:
How a small company can make ANC or TWS headphones?
Did you know that most of active noise control (ANC) headphones come with a chipset from a big player such as Qualcomm or ADI. The only technical difference between most wireless headphones is the particular chipset model. You can buy most of these chipsets online and actually make your own headphones at home.
Everything else is just marketing shenanigans. The final sound quality depends on who has adjusted them. Many just leave their wireless headphones to factory settings, but we didn't.
We took the best (value) Bluetooth chipset Qualcomm had available, plugged it in and made some DSP magic for the audio. The ANC chip is from ADI (Analog Devices, Inc.) and there are four microphones constantly monitoring the ambient. With this combination our wireless headphones have Bluetooth 5.0 and the same ANC quality than the more expensive ones on the market.
Bluetooth 5.0 and ANC for us are just basic requirements. Like you would expect that your headphones come with earmuffs and the headband is adjustable.
Our selling points are the incredible sound quality paired with an unbeatable price. Just value for your money. No BS here either.
A battery to last
Few things suck more than running out of juice on your wireless headphones during a long ass trip.
This is why for the VMK20 we added a battery to last over 40 hours of music listening. Go from Europe to Australia. Chill out with dingoes, snakes and whatever there is. And fly back to your miserable job. All that without needing to recharge your headphones.
Should you find yourself stranded on a desert island, you can use the ANC to filter out the annoying cricket sounds and other creepy stuff much longer you can survive without going full-on Bear Grylls and drinking your own urine – and definitely much longer your precious iPhone can last.
Also the tiny NL21 wireless earbuds have a battery that lasts roughly 7.5 hours, plus a second battery in the charging case, which then powers the earbuds themselves many times over before they need to be plugged into a USB charger. You'll get bored before the battery runs out.
The battery of the Nordell MK3 Bluetooth speaker is also designed to last the whole party. With our experience this is about 15 hours before everyone is so drunk that they have passed out.
And wait, there is more
Are you a one man (or woman) call center? Enjoy top quality handsfree phone calls. With VMK20 you can speak up to 40 hours non-stop (which equals probably one shift of an indian call center worker. Them guys work really hard).
All our products have a handsfree -option. Yes, even with the Bluetooth speaker you can have handsfree phone calls. You can put it on the table, have a group call and skip buying expensive conference shit they sell for companies.
Do you enjoy government and big corporations spying on you? No problem, you can use Siri, Google Home and other personal space surveillance systems with our wireless headphones.
Are you the kind of person who ends f*cking up everything you touch? No worries! We have a full 12-month guarantee and even after that we can provide you with spare parts for all your tinkering needs (Spare parts only for VMK20).
We also have a headphone repair service, so basically your VMK20 headphones will last longer than any of your other relationships.
And our headphones are totally greenwashed!
Everyone out there is pulling the green wool over your collective eyes. Even the big oil claims all kind of environmental benefits for their products. That's greenwashing for you.
This is why we too decided to have our own greenwashing campaign.
For every pair of VMK20 wireless headphones sold, we will plant a tree. Over 10 000 trees planted already!
There won't probably be any environmental impact at all, but at least we are honest with it. No BS here either.
The best part of our reforestation campaign is the fact that we cannot pay anyone to do it on our behalf. So we are planting the trees our self. Every f*cking one. This is how committed we are to this greenwashing thing.
And hey, even it is a marketing ploy - you really compensate for your Bluetooth headphones and all the shipping related. Twenty fold to be precise.
We also hate trash, so unlike the other headphones - YOU CAN GET YOUR VALCO HEADPHONES REPAIRED EVEN AFTER THE WARRANTY ENDS.
Making the best wireless headphones for your money.
Headphone odyssey? Sound like a pompous headline? So is the job we’ve undertaken.
But let’s start at the very beginning, at the point where I first got onboard this brakeless rollercoaster developing headphones.
Who’s this “I”, you ask? Just you wait, I’ll tell you all about myself later on.
A couple of years ago, I realised I needed some proper wireless ANC headphones to take on the road, and just like that, the Facebook algorithms read my alpha waves and rolled out a Valco advert trying to make me buy their wireless headphones of the time.
So I went and sent an email to the boys straightaway, introduced myself politely and asked for a chance to test their ANC headphones and write an informed assessment of them.
(For the sake of context, let it be known at this stage that I’m pretty passionate about headphones and have a rather deep understanding of them.)
I listened to and mistreated said wireless headphones for a while, took them apart and investigated what had gone inside them. After this, I told the boys the good and the bad news: their ANC headphones were ok for their price range but wasted an enormous amount of potential.
In typical Valco style, the reply was:
“For f*ck’s sake, if you can design a better set, we’ll start selling them…”
That was all the encouragement I needed. I soon found myself at the lads’ office drinking beer and drawing naughty pictures on the flipchart. And little by little, the recipe for an exquisite pair of ANC headphones began to take shape in collaboration with the techie boys.
This might be a good place to introduce myself and my skills.
My name is Jasse “Jazmanaut” Kesti, and I am an audiophile.
I’ve been working with sound professionally for some twenty years now, both in the studio and at live events.
The internet can list more than a hundred records that feature my name, and you’d be hard-pushed to find a musical genre that I haven’t worked with – from rock to classical music and from techno to folk music.
Live gigs have had me touring across Finland and the world, mixing for several of our nation’s front-line artists. Naturally, I also do system design and, to be honest, anything at all related to the audio industry.
These days, I also run my own mastering studio, Kesthouse, which you can find at kesthouse.com/english.
Because of all this, I find uncompromised sound reproduction of primary importance, and it’s something I’ve been chasing my whole adult life. And it’s not the smallest of subjects.
It’s not enough to just combine some techie engineering with a comprehensive understanding of the physics of sound; you also need to add psychophysics into the equation. After all, the biggest variable here is the human being who the end result must be aimed at, whether we’re talking about the music itself or the equipment used to enjoy it.
In other words, if I were to design a pair of microscopically precise and extremely neutral headphones for myself, most consumers would find them dull and lifeless.
Then again, if all you’re looking for from headphones is pure feeling – leaving precision and the so-called scientific side out of the equation – you end up with the kinds of monstrosities that most currently available headphones represent: the first few minutes might sound impressive with all that mega-turbo-bass, but you’ll soon get numb because of their unclarity and lack of definition.
For our part, we didn’t set out to make pretty accessories but some bloody good and functional ANC headphones. At this stage, our main focus was on what’s relevant here – producing a listening experience at a top-notch level, not only by ear but also with precise measurements.
Still, it wouldn’t hurt to have the ANC headphones also look good.
As none of us are ridiculously rich, the headphones had to come in at a price that people could actually afford. So, we skipped the gold cabling and the ostrich-leather ear cushions for now and focused on creating wireless headphones that are simply damn good to use and to listen to.
So far, the feedback from the thousands of people who have purchased our Bluetooth headphones has been such high praise that I strongly suspect we’ve outdone ourselves. Naturally, next year and the years after that we plan to outdo ourselves again, and with even better results.
I tell you, it makes you kind of uncomfortable when you ask someone to put on your headphones and after a while, they start weeping, throw their iphone earplugs away and refuse to hand the headphones back over. And this was only the beta version of the headphones. I kid you not!
So, what do you need to consider when you start to design a pair of headphones? In other words, what characteristics make headphones good? Going further still, what makes headphones great?
Well, headphones are mainly used for listening to music, and good sound reproduction can give rise to larger-than-life emotions as well as an amateurish sense of excitement. This means that the most important characteristic is, of course, a good sound. And good is not good enough. There are plenty of headphones out there with a decent sound, if only you have the energy and ability to search through the myriad of monstrosities.
This is where we, like a casual troop of Davids, set off to defeat the Goliaths.
I started by digging out my personal hi-fi/high-end headphone favourites from my collection and getting my hands on the market-leading ANC and Bluetooth headphones, against which I began to pitch our own model. And we’re talking about products here that move in the price range of about 300–4,000 (yes, that’s four THOUSAND) euros.
I decided I wouldn’t be satisfied until the Valco ANC headphones set makes you feel at least nearly as astonished as its best competitors. What we’re talking about here is an even sound balance and a natural sound across the hearing range, as well as the minimisation of annoying resonances and distortion components. In a word, clarity. As well as with music, clarity is a lovely thing when you’re listening to podcasts and audiobooks: it makes you feel like the person is right there talking to you and not in your wardrobe muttering into a pillow.
Even though the mission was by no means easy and the target was set high, the end result is actually much better than I dared imagine.
According to myself and countless satisfied customers, the sound, definition and sound image of our product are much better than in all competing wireless ANC headphones, and their sound challenges some very dependable heavy-duty hi-fi headphone models as well. Sound like advertising talk?
Just go get a pair and see (or hear) for yourself. That’s what I did. If you can find a better pair, I’d love to hear about them. You are always free to return your Valco headphones if you don't like them.
I should just point out that these wireless headphones actually feature three different sounds: in the fully passive mode, when plugged in, their sound is good and softer than when used wirelessly in the active mode, which in turn provides terrific sound definition. And if you then switch on the noise cancellation, the sound becomes just brilliant. In other words, the sounds have been developed according to how people will be using the headphones.
Plugged in, for example, the sound is softer than without cables, which comes in handy in home studios and the like: when recording, you need to have zero latency – no delay – which means that using a cable is your only opportunity. And consider trying to record a bassline, for example, with a drummer next to you banging his drums really loudly. Noise cancelling will go a long way towards blocking out much of the noise, but you still tend to increase the volume on your headphones way more than usual. So, having the monitored sound be less piercing when it goes through your headphones, you actually manage to listen to it for longer – and your hearing organs will thank you.
Yes. I’ve thought about these things quite a lot.
So, it’s been getting the sound right that has taken second to longest in this project.
What has taken longer, I hear you ask? That would be groundwork.
By this day, the sprightly boys at Valco have gone through a vast number of factories and their headphone prototypes, whittling these down to the very best ideas that were then used in Finland as the starting point for developing our headphones into the final product. And just so you know, it’s not enough that a certain factory can provide us with good components – we also need to make sure that they can deliver them in the future as well and that their quality remains consistent from one batch and one year to another. The world is drowning in mediocre disposable crap, and we don’t want to be part of such “development”.
The way I dealt with stress tests was by handing out a load of prototypes – without the customary protective cases – to sound industry professionals, aka roadies, and telling them to handle these completely carelessly while working. Of this batch, only one pair broke down. I can’t go into detail here, but the incident involved a truck, some stage structures and high voltage, for example.
Roadies tend to be highly creative when it comes to wrecking things. Almost as creative as when it comes to mending them.
Okay, so the sound is now right and the headphones can survive a medium-scale nuclear war. And if they can’t, there are spare parts and maintenance available. So what else is important with headphones? Ergonomics and usability, that’s what!
Our competitors have equipped their wireless headphones with all sorts of add-ons and programmability, yet the fact remains that people want a pair of headphones that switch on when you press a button and feel comfortable when worn. All these touch-sensitive switches and magical gestures can seem wonderful when you’re in the store or watching Youtube videos, but just try to use them when you’re all sweaty from your run or freezing and wearing mittens in the middle of winter.
My motto is to keep it simple.
Hence, these wireless headphones have one button to switch them on, get them online and switch them off. There’s a second button for noise cancelling, and then there are the volume controls. And these can all be operated with your gloves on in winter too.
The look of our headphones is largely Chinese. This is purely because of finances and prioritisation: to design everything ourselves would easily have cost a hundred thousand euros just to get the production going. For this reason, we decided to just improve the external design of the Chinese that was usable as it was. Naturally, we picked the best look available though.
Instead of looks, we decided to put extra effort on the insides, such as a battery that keeps you going for days or even a week. Then there’s a Qualcomm Bluetooth circuit featuring the latest and (in terms of price–quality ratio) best technology. This has also been tweaked with personal needs in mind: when you switch on the noise cancellation and play an audiobook, you need to be able to vacuum your entire house even if your phone stays in the kitchen. That’s right. The headphones also have a handsfree function, enabling you to make personal calls, take video calls and have remote meetings even with the kids and pets being noisy in the next room.
Oh, did I mention yet that the headphones also have a noise-cancelling function tweaked to perfection?
We didn’t want to create headphones that shut your senses and isolate you from the world. Those are a major plague these days: people wandering around with noise cancelling headphones on in traffic and then getting hit by trains and such because they’re not observing their surroundings.
The actual point of the noise cancelling function is not to isolate the user from their surroundings – it’s to bring down the ever-present hum, murmur and buzz to a level where life is more pleasant for a human being. Also, music wouldn’t need to be turned all the way up to block out the surrounding noise.
Our ANC headphones have been designed to quiet down the general hum considerably, which makes life rather enjoyable. And yet you’re able to observe your surroundings while wearing them, to avoid losing your life, for example. Noise cancelling headphones are especially good while travelling, be it by plane or in an 80s diesel benz.
It’s also been noted that a badly made noise cancelling function can make people feel dizzy or sick. Without going into too much detail, I can proudly declare that the noise cancelling function of our ANC headphones is not badly made.
You can’t really appreciate how much a well-made noise cancelling function can improve your quality of life until you’ve tried it.
- Jasse "JAZMANAUT" Kesti -